targeting strategies

Behavioral Targeting

Showing your text ads to specific consumers based on their previous online behavior across all devices.

Keyword Targeting

Showing your ads on websites and apps that contain keywords related to your business across all devices.

Artificial Intelligence (AI)

Showing your ads to people using machine learning to target consumers based on who is engaging with the ad across all devices.

Retargeting

Following people after they leave your website and showing them your ads on other websites and apps across all devices.

– 98% of web traffic will not convert on their initial visit; we bring them back with expert retargeting practices

Amazon Targeting

Using Amazon targeting data to reach people with your display, video or OTT ads on Amazon.com, Amazon owned properties and thousands of other websites and apps across all devices.

Household IP Targeting

Taking your list of household address and finding their IP addresses and showing your display, native or video ad only to those people across all devices.