Imagine taking the engagement elements of a social media post – likes, shares, comments, and running your post on apps and websites using thousands of consumer data points unmatched by Meta?
Although Social Mirror ads imitate the look and feel of popular social media platforms, they are distributed across all devices and appear on multitudes of other websites and apps instead.
Each advertisement includes a second call to action link that leads to the advertiser’s website. It also has a link back to the social media platform it is mirroring. Any posts from your company account on Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, Snapchat, or YouTube are involved. Whether paid or organic, they can be used for Social Mirror advertisements. Display, video, and carousel ads are all possible.
1. Why is it Successful?
At 22%, social media is in the lead – of what??? The remaining time is used for web searches, reading news items, researching topics, and sending emails. In addition to that, it goes to accessing other multimedia platforms, including music, video, and more. Last but not least, the remaining time is spent shopping. So, yeah, we do spend time on social media, but even less than 80% of our time is spent elsewhere. This explains the popularity of Social MirrorTM advertisements.
We constantly move between social media platforms throughout the day. Sometimes we are so busy bouncing from one to the next that we aren’t even aware of which app, website, or social media network we are on. Social Mirror advertisements fit in perfectly with this online consumer behavior. Ads for Social Mirror are displayed offline.
2. How are Social Mirror Ads Targeted?
As usual, we start with the location. You tell us the region you want to target, then we add targeting techniques like behavioral targeting, keyword targeting, artificial intelligence (AI), and retargeting on top of that.
Behavioral Categories:
By displaying your Social Mirror advertising to particular customers based on their prior online activity across all devices.
Keywords:
Displaying your Social Mirror advertisements on all-device websites and applications that have keywords associated with your company.
Artificial intelligence (AI):
Displaying your Social Mirror advertising to users while using machine learning to target customers and clients. It is based on who is interacting with the advertisement across all devices.
Retargeting:
Follow people after they leave your website, and display your Social Mirror ad everywhere they go.
Mirroring YouTube – Automotive Social Mirror Story
A nearby Hyundai dealership used a variety of digital marketing techniques to attract customers. It included test drives, trade-ins, and the purchase of a new or used car or SUV. The dealership already had a digital campaign in place that utilized a variety of targeting techniques. They included native display and video ads, social media Google Pay-Per-Click, OTT, Pre-Roll, Mobile ConquestingTM, and YouTube Social Mirror advertising were later introduced.
They were able to do this by using a:30 video to target customers. Those customers most likely have demonstrated the behaviors of being “In-Market for Auto Loans,” “In-Market for Autos & Vehicles,” and “In-Market for Hyundai.” Users of the YouTube Social Mirror advertisements could “like” the post, share it, or click “Shop Now” to visit their website and go through their selection of new and used cars.
The dealership generated 149,857 additional impressions from the YouTube Social Mirror advertising. They were able to achieve greatness with 1,083 clicks, for a click-through rate of.72%—which is 10X the national average! An already varied digital marketing strategy was greatly enhanced by the YouTube Social Mirror ad campaign.
The success story of an addiction treatment facility on social media, mirroring Facebook
A local addiction treatment facility that used digital advertising to generate more leads saw significant success. Hence it was looking for fresh approaches to reach more addicts, particularly around COVID-19. The intention was to boost online patient lead intake. To reach social audiences outside of the Facebook app, Facebook Social Mirror was suggested.
To involve adults who feel lonely and alone and need support, a social mirror technique was developed and implemented in an online campaign. “I want treatment now,” was the headline. It urged people to fill out a form or engage in live chat messaging while directing them to a phone number or landing page. It came with reassuring words about good connections that may connect them with aid.
150,806 additional social mirroring impressions were used for this campaign. they generated 4,421 clicks with a click-through rate of 2.93%. Given that it is approximately 42 times the national average, this percentage is extraordinary. In addition, the campaign achieved 11 new patient conversions and 163 see-through visits (home page visits) in its first month of operation. The client was happy with the outcomes of this cutting-edge method, which had a per-patient ROI of $3500.
Mirroring LinkedIn-the B2B Social Mirror Success Story
A marketing solutions company unveiled a brand-new online business directory to support small companies in a wide range. It included industries, spanning finance, health care, education, real estate, travel, tourism, retail services, and restaurants. To advertise their newest asset, a small company directory, an online campaign was created and deployed using Social Mirror Ads.
This “free” open-for-business directory was an excellent online marketing tool for small local firms. You can use cities or zip codes to search the business directory. Small business owners, entrepreneurs, or C-suite executives were the intended audience for this B2B campaign. A list of zip codes that encompass a 50-mile radius around the neighborhood served as the geography being targeted.
The B2B behavioral targeting categories mentioned above were used in LinkedIn Social Mirror Ads as part of the business-to-business targeting strategy. The advertiser’s LinkedIn page was reached by clicking on the LinkedIn icon. When a user selected the “Learn More” button, they were taken to a special landing page designed to send all interested visitors back to the directory so they could add their entries.
A little more than 100,000 ads were shown, and 790 people clicked on them/ It resulted in a click-through rate of 0.79%, more than 11 times the national average of 0.07%. The test and the increased brand recognition for the new directory received high marks from the client.
Mirroring Pinterest- the success story of a jewelry store on social media
For more than 70 years, a fourth-generation jewelry store encouraged its customers to have the best possible shopping experience. They offered fine jewels, Swiss watches, engagement rings, and wedding bands. Social Mirror Ads were used to create and launch an online campaign to promote their exquisite collection of estate jewels, custom jewelry-making services, and engagement rings.
Adults who were “in-market” to purchase engagement rings or personalized jewelry were the target audience for the behavioral targeting categories that were chosen. They used geofencing to target three neighborhood rivals within a 35-mile radius of their business. Competitor stores displayed ads that replicated their most popular Pinterest postings to potential customers who entered those locations. Online traffic was diverted to a website page where users could arrange a store visit or look into financing choices.
A little more than 150,000 ads were delivered, receiving 2,596 clicks, for a click-through rate of 1.71%. It was more than 24 times the national average of 0.07%. The test, as well as the brand recognition and online interaction it generated for their store, were all highly praised by the client.
Conclusion
The outcomes are self-evident. Social Mirror ads are a terrific solution for marketing strategies since they closely mirror customer activity and offer excellent targeting choices.
Additionally, customers will think that your business is everywhere if your mirror social media posts and are present on popular websites and applications. And being everywhere you can is a good thing with all the time spent online!
